- Our inspirations, other artists, the effects used? - We first looked at Kanye West and Adele's own work to find their own styles, but of-course there were other music videos that inspired us such as Pink's "Nobody Knows". This has similar narrative and message to our song.
- Locations - The hotel proved to be more professional setting, made the narrative realistic which was supported by the extra lighting. We did have to pay for it, but it was definitely worth the money as we got a lot of footage and had a lot of time to experiment.
- Lyrics - Analysed them and represented them through the narrative, we incorporated the lyrics into the music video for example "Right under my feet there's aid made of bricks" closely links with our outdoor locations. The lyrics are also relevant for the artist audience of women 16 - 25 who would be interested in the empowering message and perhaps the domestic violence hints.
- Why it's important to have a complete package? - marketing and a sense of branding.
- How they sell the artist? - the photos focus on the artists, relate to the locations from the music video, the colour scheme represents the mood of the music video.
- How we made the products professional and reputable? - The barcode, logos, website, copyright information and professional looking design.
- Initial pitch feedback - some people thought the hotel was a risk, and that it would be hard to get. However, we disagreed and made it a priority to get this location for our filming. It turned out to be one of the most successful elements within the music video, offering a more professional environment which was assisted by the artificial lighting.
- Improving the engagement of the audience - After the rough cut we decided to add in more transitions and effects, such as split screens and wipes which were inspired by Beyoncé's Countdown. We also had another idea, a rewind effect (explained by George).
- Feedback from teachers - This was the most helpful and most professional, they gave us advice on creating a more professional edge for both the music video and the ancillary products.
- Although we got good comments on the narrative and how the hotel scene was very successful. We tried to use the strengths of this to use in the ancillary tasks.
How did you use new media technologies in the construction and research, planning and evaluation stages?
- Final Cut -
- Internet - this was very important for research and for recording our research and planning on the blog. We also used the internet to contact our artists, we hoped to get further information about the song and the lyrics which would have enhanced our representations of this visually.
- Camera equipment - gave professional quality to the music video, the lighting, tripod and dolly. Issues with dolly and initial idea of wheeling it.
- Photoshop and Lightroom - Both graphical editing software. Lightroom enabled us to create a constant blue tint across all the photos, and to adjust exposure, contrast and brightness in specific areas. Photoshop was used to arrange the different elements of the ancillary products.
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