The Beastie Boys released "Fight For Your Right" back in the 80s. This year "Fight For Your Right (Revisited)" was created in celebration of 25 years since the original video. The video it self references to the Original Fight for your right to party video. The new video's narrative takes place directly after the original video where it shows The Beastie Boys being portrayed by popular actors/comedians, Elijah Wood, Danny McBride, Seth Rogen (as well as Will Ferrell, John C. Reilly and Jack Black)
The does not follow the usual conventions of a music video because the Artists themselves don't actually appear in the music video. The Purpose of the video use the popularity of the actors to to gain interest in The Beastie Boys again because they were popular group during the 80/90s period.
Overall, This music video engages you because it does not follow the usual conventions of a music video because it is more like a short-film (the video is approx. 30 minutes long). The Music is not the main feature of the video instead it is the Narrative and intertextuality, which proves that the director is more focused on representing the Beastie Boys in a certain way which is different to what the audience expects.
The video is successful because it has gained a large amount of popularity online and has gained awards such as MTV Video Music Award for Best Direction.
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