Pixie Lott's music video to 'Boys and Girls' was directed by the french auteur; Diane Martel. This director and choreographer is most famous for her work with Mariah Carey, including being director for songs such as 'All i want for christmas is you' and 'dreamlover'. After researching and viewing many of other music videos directed by Diane Martel, it becomes obvious that a trend throughout is portraying the lady in the video in a sexual way, which may promote the artist. For example, in Pixie Lott's video 'Boys & Girls', there are a lot of close-up shots of Pixie's legs, which she is well-known for. This is also clear in Beyonce's music video to 'best thing i never had' where there are a number of shots of the singer rolling around in not a lot more than a corset. It appears that Diane often works with female artists which would suggest that the theme of her work is more feminine and often is to slower songs, however she has also directed the music video for the Killer's 'Read my mind'.
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