Pitch Evaluation

After presenting our pitch we were asked a few questions, this will help us to make the music video more successful and less problematic.


How much will it cost to hire the hotel room?
We have emailed the University Arms Hotel, hopefully we will be able to form an agreement for a reduce price if not for free. We are waiting to hear a reply. If we can't use this hotel we will contact other hotels in the nearby area.


What will the characters wear in the video?
In our video, Adele will be wearing a black formal dress, as if she was going to a formal event. She will look smart and like she is ready to go out. Kanye West will be wearing a suit, similarly like Adele, he will look like he is ready to go out to the same formal event.

How much time do you think you will need to film this video?
We think that our filming will be complete over a 2 day period. We will spend roughly one hour in the hotel room, as there is less to film inside so we can do this  quickly. Then we need to film the outside footage. This will be done in the day as we need as much sunlight as possible to make the film visible. If this is too bright we will change the effects when editing to make it look darker.

How fast is the rap in the song?
The rap is midtempo, although there is a lot to learn. We will need our Kanye West character to learn this in plenty of time, and get it very accurate so that lip-syncing is easy during the editing stage.

How will you do the tracking shot?
We will go and look at the location and assess the pavement. If the pavement is smooth, we can use a dolly as this would provide the ideal shot. If the pavement is rough, we may have to use a person holding the camera as steady as possible. Alternatively we could do these shots in parts, the characters could walk off screen and then re-enter in another shot.