Sunday 25 September 2011

Auteur Study: Spike Jonze

Spike Jonze is an american autuer that has worked with many top artists such as Daft Punk, Fatboy Slim and Kanye West.


This video shows a man who is shown with a dog head and on crutches where as everyone else is normal. There are many interpretations on why Spike Jonze chose to use this in his video, but there is not one certain answer. This video is effective as it shows the man carrying around a boombox actually playing the song 'da punk'. This makes it seem like this song is already popular with some people.

http://www.youtube.com/watch?v=ppdWrsHJeEE&ob=av2

This video, which is from Fatboy slim 'Praise you' is very different from the previosu video discussed. This video was shot in 'Guerilla style' meaning that they did not gain permission from the owners of the location where they shot the footage. it shows this in the music video as one of the workers in the video turns off the music and they stop for a moment in the video to turn the music back on. This video is also effective as it represents the upbeat music by having dancing and everyone looking happy and like they are having a good time


This video from Kanye West is one of Spike Jonze's modern videos. Although this video is newer, it has similarities from the previous Videos. One example of this would be that in all 3 examples i have shown, you never see the artist that is singing, this means that the viewer cannot actually see who is singing the song. This makes it more important that the video is effective as the audience needs to remember who sings the song, so the video has to be good enough to stick in the memory.

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