Goodwin's Theory

Some music video follow Goodwin's theory, and some believe that it can make a music video more successful. Here is what the theory includes:

1. Genre characteristics
2. Music & Lyrics
3. Music & Visuals 
4. Selling the artist - the artists image and the audience they are targeted to.
5. Voyeurism - watching others as if you are in the scene.
6. Intertextuality - references to items, people, events or pop culture in any way.