Analysis: Previous Music Video (Group 51)

I believe this video to be successful even though it does not follow Goodwin's points fully. The electronic style music is portrayed perfectly in the video by the group using the UV paint. This shows the music to be 'funky', and a song that is fun. The darkness in the video makes the song seem like it is designed to be played in a nightclub again this links to the genre of electronic/dance music. The fast editing helps create a party mood and links to the upbeat music. This video represents the song very well and is very effective in creating a happy mood.