Analysis: Student Ancillary Products

The Whip

Both products compliment each other and show a consistent them which the group have obviously thought about. The images and colours represent a 'David Bowie' or 80s style which fits with the genre of their music video. In the magazine advert we can see a slow up of the artist, this features heavy use of makeup that is reminiscent of David Bowie. The florescent colours of green, blue and purple show the wild, party aspects of the genre and the abstract nature of the artist. All relevant details are included, a website for consumers to find further information, the artists name, a release date and quote.

The second image is their digipack/DVD cover. Again the cover focuses on a this glam-rock style which portrays the likes of David Bowie, Elton John and Westlife. The bright colours used this cover are similar to the advert and show a sense of continuity and theme. A barcode, production logo, classification and track listing are all included on the back cover to give a sense of professionalism. The most successful part of this cover, in my opinion, is the flipped image which the reader focuses on when they see the design. It is the simplicity of their designs which make them so appealing and successful.

Feist

Here is another good example of two products which work well together. The photos themselves do look very professional, and have an abstract style to them which suits the genre of the Feist. The photos have been taken during the shooting of the music video and show have an artist, action atmosphere to them. This would certainly grab the attention of consumers as a vivid new idea, however it is conventional for indie artist to experiment in their music videos. This magazine cover definitely sells the artist well, and fits with with the music video. Again all the relevant information is included, although I think it is more successful than 'The Whip' details as this group have used more variation. The font sizes are varied and the group has though about the placing and composition of different features.

The digipack again has an abstract design, as we see the image continue for the front around to the back. Consumers could find this very appealing, again making the product stand out from other conventional designs. Also it is a clever marketing trick to get consumers to look at the back of the digipack, and causing them to spend more time looking at the product. Again the photo is an action shot which gives a behind-the-scenes insight into the making of the music video.