Evaluation: DVD Cover

We decided to go with a less conventional DVD design by using the gatefold shape. This does have the pitfall of looking like an album, however we focused on using other elements such as the text and track listing to make it more like a DVD.

The front cover of the DVD, on the right, follows the blue colour scheme seen the magazine advert and also represents the mood of the original music video. The artists name and a unique title for the DVD are also displayed clearly. The idea of using a sticker on the front cover was an important method in showing that this product was a DVD, it describes this product as including the music video featuring Kanye West. This is one element which helped to make the design look less like a album or single cover. On the back cover we used two images dissolved into one another, one of these images was used in the magazine advert which shows a sense of continuity. By using the same image it also makes the product easily identifiable for the consumer and creates a sense of branding. The last part of the design is the inside panel, on the left, we formed the idea to use lyrics from Adele's previous albums and to arrange them into an abstract pattern or design. This idea is particularly successful as the DVD is aimed at fans of Adele, therefore they would be interested in these lyrics and would find the design appealing. Another reason for the idea was because we didn't want to use screenshots from the music video, this is because it wouldn't follow the blue theme that we already had and the images would generally be poor quality.

In the future it would have been a good idea to try the DVD design instead, this would have prevented any uncertainty as to whether the product is a CD or DVD product. Hopefully we have been able to rectify this with other elements. Also, on this gatefold design, it would have been even more appealing if we had filled the lyrics panel completely so that there is a puzzle-like effect created.

Overall I am very satisfied with this design, combined with the magazine advert it creates a very professional and well planned set of products. I can imagine both being used in the real world.