Monday 14 November 2011

Editing Diary - 14/11/11

Today was our final lesson to edit and complete the music video. We we're able to add in our rewind effect, this occurs on the long note before the instrumental. Originally there was a fairly long clip of the Adele actress holding this note, it seemed very awkward and almost boring. We thought this note could be used to symbolise Adele as she thought back over the trauma of the argument earlier in the video.

The idea of the rewind effect is to have all the clips from the hotel scene, and to play them backwards as if they are being rewound. All these clips were arranged as a separate layer under Adele's long note, all the clips were also sped up to three times the original speed. Using a dissolve effect, we made both the original clip of the Adele actress, and the rewind clips viewable. This works quite well, it's a very original effect and shows an individual style. This effect also feeds into the next clips well, as they use dissolve as well. It gives the video good continuity, shows off our skills, and enhances the narrative.

We we're also able to add colour correction to the rap clips, we thought that a slight blue tint would sharpen the clips and give them a dramatic atmosphere. It also shows good continuity as the hotel scene is stylized with blue colour correction.

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