Evaluation: Magazine Advert

Our magazine advert follows the blue theme which we wanted to use, this shows the mood of the original music video. By using dark colours and shadows we have been able to appeal to the rap genre, it's conventional to have dark lighting which represents mystery or crime, this is important as it is a product featuring Kanye West. The font is very simplistic and follows Adele's elegant style, yet it is also acceptable for the rap genre which we are trying to appeal to. The text itself is very clear, specifically the 'out now' text which is very important for marketing purposes, it stands out against the darker background and is a centre area of focus. The use of a 'star' rating has worked as planned, the contrasting colour of red again stands out against the background and will draw the attention of the reader. The photo itself fades into the black background which creates a very soft atmosphere to the image, again reflecting the genre and the artists style well.

In the future, if our group had more time to develop an advert there are several changes we would make. Firstly, the central image seems very dull and therefore the reader could easily ignore it. At this stage we are unaware of how bright the image/advert would actually appear when professionally printed, this is the reason we were unable to adjust the brightness. Another change would be to add some more information to to advert, such as price and few more logos as the bottom part of the advert seems fairly bland. The last change would be to have a review/rating from a source that the target audience would know. For example, NME magazine or Rolling Stone are two popular mainstream music magazines which are likely to feature Adele or Kanye West. This would simply make the rating more reputate for our audience.

Overall I believe the simplicity of the design is why is works so well. If it was printed professionally I think this advert would do a good job at promoting and selling the artist.