Review: Music Video Feedback

It's important to get feedback from other groups, this will give an honest indication as to whether our music video was successful, and if we had improved since the rough cut.

Group 27's feedback was very satisfying, they liked our idea and thought that the general narrative correlated well with the songs message. They specifically commented on the lighting filters we used, I find this particularly encouraging as it was an idea the group had to improve the overall atmosphere. However they said that the rap section could have been made better with accurate lip-syncing. I disagree with this, as we are sure that it was lip-synced correctly, it way seem off-time as the rap is quite fast.

Group 28 particularly liked the first half of the video, in the hotel room, with the slow cuts being very successful in their opinion. The group also commented on the success of parallel editing which allows the audience to follow the narrative of the music video. This is crucial as the music video centres around the strength of the narrative.

Group 25 commented on the flashback idea which we added towards the end of the editing stage, we felt this was strength of the video, and so did group 25. Again they said this flashback made the narrative more clear and gave it some finality.

Group 30's feedback of our music video was particularly critical, however this honesty does show a different perspective. They highlighted the thoughtful editing, and the flashback clip again, along with the professionalism of the piece overall. Having said this, the group thought that certain parts of the music video began to drag or became less interesting - generally towards the end. I feel that this clips slow down here because the song is coming to an end, and we wanted to create a more intimate atmosphere.

Group 29 liked most aspects of our music video, including the lighting, location and costumes. However one area of improvement was to add more shots to the rap scenes. We are well aware of this and feel that in the future we would add more shots to the part, this would represent the rapper better and the general beat of the song at this point.

Overall the feedback was very good, and I feel that all the groups managed to comment on different aspects of the music video. This proves that many elements of our music video are successful and appealing to the audience.