Final Music Video Feedback

Group 27:
We all thoroughly enjoyed the music video. The whole concept of the video was very well executed, and we liked it.

Did the piece meet the genre conventions?
We found that the video met the conventions of the genre very well, having a video as slow and sad as the song itself.

Did the piece use editting techniques well?
There was a wide variety of editing techniques used in the video - all of which we thought were well implemented, uses such as the split screen and light filters were well executed.

Does the piece sell or promote the video well?
Yes. The video follows the lyrics of the song very well and the video looks mature and professional.


Does the piece use effective camera angles?
The video uses a wide variety of camera angles all of which make it look unique and professional.

Some bits could be better lip synced as sometimes it looks a bit off time (on the bridge when Nick is rapping)


Group 26:
Genre conventions - we believed that the clip represented the genre well because the narrative fit into the genre type e.g. the slow pace, which was reflected through the slow cuts and clips especially at the start.

Editing techniques - the split screen technique was very effective, and allowed the audience to keep track of both artists and to see both characters point of views as well as their emotions at the same time. Also, the lighting was really well done.

Camera angles - they used a variety of camera angles, such as using props to create the angles like a mirror, which worked really well. however, more shot types could've been used to add another dimension to the storyline.

Sell or promote the video - the costumes sells the artist, e.g. the color represents the male


Group 25:
Really good lip syncing, aswell as storyline. Costumes were appropriate and fitted well.
very good editing techniques used like the flashback scene in the background to clearly represent the storyline to the audience.
cheesy ending let it down Nick.....
very beautiful and photogenic choice of actors
very

Group 30:
Very stereotypical video for the song and this seems to be the trend for slow hip hop video. The footage and lipsyncing also worked very well and look quite proffesional. The choice of shots was quite small and was generally filmed from a eye level and made watching it quite boring. The footage represented the genre well and stayed true to the conventions. The editing was done well with clear thought put into it and the montage that was emposed in the background worked well. started off really well but after that i lost all interest and it become a drag. this is a shame as it had high potential and better acting was needed and more tohught into the video as a whole.

Group 29:
Genre conventions:
We think this music video follows all the genre conventions. A very good use of costumes, props, lighting, costumes etc..
Editing:
We thought the editing was really good, The lip syncing was spot on and the use of effects was great.
The rap scene and some of the other scenes could have been edited a bit more with some more shots as some of these scenes lasted too long.