Sunday 20 November 2011

Digipack Features

Here are a list of the elements which we must include in the digipack for success.
  • The front image should show the artist and follow a theme, this can be a colour scheme or the use of specific images.
  • There should be the artists name on the cover, and the title of the DVD (Right Under My Feet) in clear writing.
  • Fonts should be unique and recognisable, almost like a form of branding or marketing. In our case, Adele has fairly simple and curvy font styles.
  • The colour scheme is blue and black combination, this reflects the initial mood of the 'Melt My Heart To Stone' music video and fits with the stylizing of the music video.
  • The front cover will also include a sticker/note to show that 'Melt My Heart To Stone' is included in the DVD which features Kanye West. This will prevent the product from appearing like a single cover of album cover.
  • A video listing on the back. We are going to have several live videos, some behind-the-scenes videos and interviews with both the artists on making the track, along with the director's commentary.
  • Barcode and other relevant logos on the back, such as the record label Columbia and the classification logo '12'.
  • To add some professionalism we will include some copyright small print.
  • Websites/contact information.

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